Bonnier Ventures invests in design marketplace Pamono

Pamono, Europe’s fastest growing vintage and contemporary design marketplace, announced today that it has closed its latest and largest funding to date, with over 7.5 Mio EURO. This event secures another significant investment from both new and existing investors. Notably, Bonnier Ventures, the venture arm of the renowned Scandinavian media house has joined Pamono’s existing backers, which include leading investment firms such as DN Capital, HV Holtzbrinck Ventures and Atlantic Labs. The latest round of support is intended to further nurture the five-year-old, Berlin-based startup to the next level of expansion, brand-building, and sales in Europe, the US, and beyond.

Bonnier Ventures’ investment in Pamono follows in the footsteps of prior successful investment programs with the venture arms of media houses Ringier (Switzerland), Gruner + Jahr (Germany) and Lagardère (France), which have enabled the design marketplace to enhance its reputation and sales in each respective country. Bonnier Ventures’ strong foundation in Scandinavian media and culture, with deep ties to distinctive design for the home, is an ideal fit for the technology-driven, interiors-focused startup.

Since launching in 2013, Pamono has achieved rapid sales growth in the EU and the US. Capitalizing on the growing market for exceptional furniture, lighting, and design accessories, Pamono has on-boarded over 1,500 vendors—a curated mix of international galleries, shops, designers, and makers—and conveniently ships directly to customers around the globe. Pamono boasts over a million unique page views per month across eight regional shops (,,,,,,, and In addition to its expansive shop, the site offers a range of content to inspire readers and to provide an enriching context to the objects it sells.

According to Pamono founder and MD Letizia Luperini, “We are thrilled by this latest round. Building on our relationships with existing, experienced and well-connected investors, Bonnier Ventures’ is a like-minded partner, dedicated to innovation and design. We’re confident this partnership will be invaluable as we look forward to quickly attaining the next level of accelerated growth.” She adds, “From the very start, we’ve aimed to marry content, culture, and commerce in an innovative, sophisticated way; to provide our customers not only distinctive designs, but also an enjoyable and easy experience, from their first interaction with our site to the moment a design piece arrives at their doorstep. We’re gratified to have partners who understand and advance our goals.”

Bonnier Ventures Investment Director Victor Bodin adds: “The Pamono team has impressed us by doing things differently, and they have a contagious passion for design. By building technology that support dealers in their craft, they have opened up access to distinguished design that previously was not available online. Pamono has also succeeded in making the experience convenient and enjoyable for design customers. We are pleased to partner with the team to help grow the company further.”


About Pamono:

Pamono's mission is to make distinctive design accessible to a diverse, global audience. Our technology-driven services build a bridge from trendsetting dealers and makers to people passionate about individualized, soulful living.

About Bonnier Ventures:

Bonnier Ventures is the venture arm of the Bonnier media group. As a financially driven corporate venture investor, we make minority investments in fast growing digital technology companies across multiple growth stages.

Bonnier Ventures