United Screens Partners with OMD on Programmatic Ads
OMD to purchase programmatic advertising campaigns in the United Screens premium network on YouTube.
United Screens is the first online video network in the world to offer its own ad inventory on Youtube through Doubleclick Bid Manager (DBM). Through United Screens, media buyers can get customer-specific deals and tailor-made set-ups designed for advertisers' campaign goals, context, environment, category and/or demographics. Each unique programmatic deal guarantees safe placement within the YouTube channels linked to United Screen's quality assured premium network, as well as guaranteed advertising impressions and frequency targets.