KIT Says Hello to the World
Some very exciting things are happening over at our friends at KIT. Today is launch day!
Founded by Peder Bonnier, Fredrik Strömberg and Robert Brännström, KIT is a modern media business, built around the fact that people are increasingly consuming news and entertainment in a distributed way, primarily through various social networks and aggregators.
“We’re trying to create content that people want to read and share, rather than having a home page and just fill it with content for those visiting the site. Distributed modern news consumption require new editorial tools and processes that differ widely from a traditional newsroom and that’s what we are building”, says Peder Bonnier, CEO of KIT.