Toca Boca in Businessweek

Businessweek interviews Toca Boca's Björn Jeffery and Emil Ovemar about the success of Toca Boca's digital toys and the future.

“If you’re wondering why a preschool science app is eating your iPhone battery, you probably have Toca Boca to thank.

The Swedish studio was the second-ranking publisher of children’s paid downloads for the iOS system on Apple’s App Store in June, according to App Annie, an application tracking service. With 30 employees, the upstart maker of Toca Labs and hair salon games was beat only by Disney in revenue from that category for that month. The Stockholm-based company’s apps have been downloaded more than 70 million times.”

Read the full story here.

Bonnier Ventures