Daisy Grace



co-founders Amanda schulman & hannah widell


A lifestyle universe for women

Daisy Grace was founded in 2016 in Sweden by sisters Hannah Widell and Amanda Schulman, aiming to create a lifestyle universe that makes women's lives more enjoyable.

The Daisy Grace lifestyle universe is based on womenswear, a range of beauty products, the digital magazine The Routine, a content-driven e-commerce, as well as four beauty salons in central Stockholm – Daisy Grace Beauty Bar with quick-fix treatments, Daisy Grace Concept Store for classic cut and color, The Room by Daisy Grace with advanced skin treatments and Will & Louis by Daisy Grace – a grooming concept for men.

Visit Daisy Grace.